多彩共融·特色发展

第十届中国西部文化产业博览会

The 10th West China Cultural Industry Exposition

邀 请 函

时间：2020年9月11日—14日 地点：中国·西安国际会展中心

主 办：中华人民共和国文化和旅游部、国家广播电视总局、陕西省人民政府

承 办：中共陕西省委宣传部、陕西省文化和旅游厅、陕西省广播电视局、西安市人民政府

中国西部文化产业博览会（以下简称“西部文博会”）是由中华人民共和国文化和旅游部、国家广播电视总局、陕西省人民政府主办，西部其他十一省、自治区、直辖市协办的国家级文化产业博览会。创办于 2005 年，从2008年起，西部文博会永久落户西安，作为国家级文化产业博览会之一，推动着西部优势文化资源转化、文化产品交易、文化产业项目投融资的国家级综合性专业平台，是具有较强市场影响力和品牌号召力的大型文化产业展会，已经成为宣传西安、陕西、西部文化的一张名片。国家文化部“十三五”时期明确要求推动转型升级的展会，通过西部文博会的平台，增强展会的国际性和互动性。第十届西部文博会将于 2020 年 9 月 11日-14 日在西安国际会展中心举行。西安作为“国家中心城市”，是向西开放重要战略支点，在国家一带一路规划中占据重要战略地位。第十届西部文博会按照习总书记对陕西省“五个扎实”的总要求，积极响应“一带一路”倡议，立足服务国家战略、服务产业创新发展、服务区域经济发展，聚焦文化产业发展新趋势、新业态、新技术、新成果，突出西部特色，进一步加强东西部文化产业交流合作，为我国文化产业繁荣和高质量发展贡献西部智慧、西部力量。

展会规模

主展场室内展览面积：72000㎡

【展馆划分】

产业成果馆

展现30个国家级文化产业示范（试验）园区、335个国家级文化产业示范基地文化产业发展成果专区；西部文博会十届发展成果专区。

交流合作馆

东西部省、市、区政府文化产业发展成果展示，陕西省各地市及西安市各区县文化产业发展成果展示。

产业创新馆

设置文化与金融合作专题展区、新闻出版广电影视（含文化娱乐、音乐产业、融媒体）、文化+科技、5G融合专区、动漫电竞产业、文化体育专区等文化产业创新融合新业态。

文旅融合馆

主要涵盖国内外优秀文化和旅游融合项目、“一带一路文化产品展区”“藏羌彝文化产业走廊建设”专区、“特色文化产业发展工程”展区、西部各省全域旅游、乡村振兴、特色小镇、旅游消费、文化扶贫、大型文旅企业等。

文化创意馆

主要涵盖文化创意产业企业、产品专区、非物质文化遗产可持续发展专区、博物馆文创专区、双创平台及中小微企业专区、高校文化创意人才教育专区等。

文化消费馆

设置城市艺术、城市装置、城市规划设计、智能家居、生活艺术、创意设计大赛、公共文化空间智造、工艺美术等展示专区。

上届回顾

第九届中国西部文化产业博览会以“弘扬丝路精神，凝聚产业力量”为主题，共设国家馆、城市主题馆、陕西馆、产业创新馆、创意生活馆五个专题馆及特色文化产业专题展区，展示面积5.5万平方米。来自伊朗、英国、意大利、泰国、尼泊尔、巴基斯坦、柬埔寨、沙特等12个国家及全国中东部、西部、港澳台等地区的861家知名展商悉数登场，为期4天的展会观展人次累计达数十万。同时，人民日报、中央电视台、光明日报、中央人民广播电视台、中国文化报、中新社、经济日报、华商传媒、陕西卫视、陕西日报等100多家媒体进行报道。

参展范围：

全国各省市区及港澳台地区的相关宣传文化机构/海内外各类文化企业机构及个人从业者/海内外文化产品进出口贸易机构/海内外大型文化创意产业集团和著名文化品牌企业/投资银行、金融公司、个人投资者等海内外风险投资商/国家部委命名的全国文化产业示范基地和园区等。

全国重点旅游省（市）的文化和旅游厅（局）/国内外重点主题公园、文化历史古迹、旅游景点运营机构/海内外旅行社或其他旅游代理机构/文化旅游节庆演艺机构。

数字出版、数字印刷产业链上下游龙头企业集团、数字内容提供商和采购商、数字内容服务运营公司、数字阅读终端设备制造企业、海内外各大知名出版社、出版集团、出版关联文化产品、海外作家经纪人和经纪公司。

海内外知名画廊、艺术品经纪公司等机构；海内外知名设计品牌企业；海外的专业设计协会、机构、国际设计大奖获奖团体；国内外各大美术院校、美术家协会、画院、海内外知名收藏家、国际艺术投资机构和艺术基金、创意礼品及工艺品生产企业及供应商；时尚家饰及陈设摆件创作企业及海内外采购商等。

“一带一路”沿线国家和地区从事传统工艺美术、创意设计、非物质文化遗产、文化旅游、文化教育、影视演艺等内容的生产、经营、销售的个人、机构和企业。

全国范围内知名的从事非物质文化遗产的各类民间手工艺生产、销售的个人、企业和机构；全球列入世界非物质文化遗产名录的民间舞蹈、民间音乐、曲艺以及富于地方特色高水平的传统民俗艺术创作者；从事民间文化产品交流与交易的企业和机构；致力于推动传统非物质文化遗产市场化、产业化的企业和机构。

中国工艺美术大师作品、陶瓷工艺品、红木艺术、刺绣编织工艺品、当代工艺品、民间工艺品和珠宝首饰。国内工艺美术品生产、经营、销售机构；国家、省、市级工艺美术大师；工艺美术创作与研发机构；各地工艺美术品产销园区基地等。

团组优惠政策

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Sponsor:Ministry of Culture and Tourism of the People’s Republic of China、State Administration of Radio and Television of The PRC、Shaanxi Provincial People’s Government

Co-sponsor:Other 11 Western Provinces, autonomous regions and direct-controlled municipalities

Undertaker:Xi’an Municipal People’s Government

Theme: Colorful Integration·Characteristic Development

Date: 11th-14th September,2020

Move-in: 8th-10th September,2020

Venue: Xi’an International Conference & Exhibition Center, China

Fair Overview

Xi’an Western Cultural Industries Expo (hereinafter referred to as “Western Expo”) as a national and international cultural industries expo sponsored by Ministry of Culture and Tourism of the People’s Republic of China, National Radio and Television Administration, and Shaanxi People’s Government, supported by other 11 western provinces, autonomous regions and direct-controlled municipalities, and presented by Xi’an People’s Government.

Founded in 2005, since 2008, the Western Expo was going to be permanently located in Xi’an, as one of the national cultural industry fairs,which promoting the transformation of cultural resources、cultural products trading, cultural industry projects investment and financing of the national comprehensive professional platform, which was a strong market influence and brand appeal of large-scale cultural industry exhibition. The 10th Western Expo will be in accordance with General Secretary Xi’s general request for “five solid” Shaanxi Province, actively responded to the “Belt and Road” initiative, based on the service national strategy, service industry innovation and development, service regional economic development, focusing on the new trend of cultural industry development, new industry, new technology, new achievements, highlighting the characteristics of the west, further strengthen the exchanges and cooperation between the eastern and western cities and the cultural industries of the countries and cities along the Belt and Road, and contribute to western wisdom and strength of the prosperity of the cultural industry and the development of high-quality. 

Scope of Exhibits:

“The Belt & Road”along countries and cities and regions: 

Individuals,institutions and enterprises in the production,operation and sale of content such as film and television performances、traditional arts and crafts、intangible cultural heritage、creative design、cultural tourism and education.

Cultural Tourism:Cultural and Tourism Bureau(Board) at home and abroad、well-known cultural and historical monuments、Museum、Human landscape、Region-wide tourism demonstration zone、Theme parks at home and abroad、operating institutions、Airlines at home and abroad、Travel agencies and other travel agencies、Cultural tourism festivals at home and abroad.

Cultural Art: Well-known galleries at home and abroad、art brokerage companies and other institutions、major art schools at home and abroad、artists association、art academy、well-known collectors at home and abroad、international arts investment agency and art fund.

Cultural Creativity: Painting、Sculpture、photography、creative design、fashion creativity、image authorization、art licensing derivatives、luxury goods、positioned as a classic art、contemporary art、art derivatives、theme activity、auction preview、art media showcase、creative culture boutique、fashion design boutique etc.

Cultural Service Trade:Import and export trade institutions and companies of cultural products at home and abroad、cultural service、tourism service、entertainment and sports services etc.

Cultural Finance: Investment banks at home and abroad、financial companies、individual investors and other venture capitalists at home and abroad etc. 

Xi‘an Profile

I、A city of history:Long history and glamorous culture

Xi’an is one of the important cradles of the Chinese nation and human civilization.Xi’an is the starting point of the ancient Silk Road and was the capital of 13 dynasties,including Zhou, Qin, Han and Tang,etc. There are 3,246 sites of historical interest in Xi’an, including the world cultural heritage of Mausoleum of the First Qin Emperor and Terra Cotta Warriors pit, the site of Weiyang Palace in Chang’an City of Han Dynasty, the site of Daming Palace in Chang’an City in Tang Dynasty, the Big Wild Goose Pagoda, the Small Wild Goose Pagoda and Xingjiao Temple Pagoda.Furthermore there are 134 museums in Xi’an.Thus Xi’an is hailed as a “natural history museum” in China.

II、A city of inclusiveness:Inherit traditions and incorporate new

Xi’an is a city of inclusiveness.Throughout the ages,a variety of cultures have been exchanged, interflew and interwoven here, it takes shape of a culture into antecedents of compatibility and combination in Xi’an. Xi’an is the cradle of traditional Chinese culture and an important node city in the world’s cultural landscape.As early as in the Tang Dynasty, Xi’an was a world-famous international metropolis. Foreign envoys,scholars,businessmen,monks and priests amounted to 100,000 which had a profound impact on the mutual culture spreading and integration of Chinese and Western civilizations.“Inherit traditions and incorporate new, open-minded and inclusiveness”is an important connotation of city spirit of Xi’an. On one hand, Xi’an culture has been continuously spread out, and Xi’an has been used as a “photo-graphic plate” to show the history of China to the world and a “business card” of Chinese culture. On the other hand, efforts were made to improve the environment suitable for traveling, studying, working and living and build Xi’an into a “low-lying land” where converging talents, a “high-land” where providing full conditions to talents.

III、City of vitality and energy:Develop rapidly with prosperous industries

With the further implementation of “One Belt and One Road” initiative, the economic and social development of Xi’an entered a sound and fast rising way.

–The policy of Open-up to other countries keeps deepening. Xi’an is twined with 31 cities in 26 countries around the world. Xi’an has also established friendly exchanges with 57 cities in 28 countries including st. Petersburg, Russia. South Korea, Thailand, Malaysia and Cambodia have set up consulates general in Xi’an.

–The perfection of the industrial system keeps accelerating. Up till now, Xi’an has formed an excellent development pattern supported by five leading industries of high-tech industries, equipment manufacturing industry, tourism, modern service industry and cultural industry, with rising strategic industries represented by intelligent terminal, electronic information, new energy automobiles and biomedicine as the new power, and led by high-tech, economic development, astronautics, aerospace among other national development districts. It has a complete range of industries, and outstanding agglomeration effect. It has become an important industrial base for China’s electronic information,astronautics, aerospace, oil equipment, automobile manufacturing, and nonferrous metal, among other industries. In particular, strategic rising industries have a strong momentum. Xi’an will center on the goal of “world famous city, cultural capital”, make great efforts to build a city of innovative and entrepreneurial capital along with the “Belt and Road” strategy, a global “hard science and technologies” capital leading new economic development, world cultural capital representing China’s outstanding traditional culture, world tourism and fashion capital and modern ecological and livable capital, giving full play to the core leading role as a national central city and the strategic supporting function of Development of the Western Regions, accelerating the pace of the construction of an international metropolis with historical and cultural characteristics; Sparing no effort to write a new chapter of great development, making great breakthrough and great leap for great Xi’an in the new era.

Previous Exhibition Review

The 9th Western Expo themed by ” Advocating the Spirit of the Silk Road, Uniting the Industrial Strength”, Covered the area of 55,000㎡,which divided into 5 halls with national pavilion、city theme pavilion、Shaan xi pavilion、innovation industry pavilion、creative life pavilion. Nearly 351,300 purchasers and visitors whom came from 12 countries and 14 provinces 35 cities. It including Iran,UK,Italy,Thailand,Cambodia,Saudi Arabia,Nepal,Pakistan,etc.besides,HK,Macao and Taiwan in china had participated in the expo. In the meantime,almost 100 Media were reporting the exhibition siting such as China daily、CCTV、Shaan Xi TV、Shaan Xi daily、China culture daily、CNR,etc.

Booth Specification and Charging Standard

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